The question isn't whether you understand AI.
It's whether you know what to do with it.
This isn't training. This isn't a conference. This is one weekend that gives you the clarity to lead, so you walk into every boardroom, every strategy session, every decision with a point of view that commands the room.
May 15–17, 2025
Houston, TX
JW Marriott Houston Downtown
806 Main St, Houston, TX
Accommodations included with your registration
May 15
May 16
May 17
One Weekend designed to transform
how you lead with AI.
An intimate, intensive immersion where senior executives work together, challenge each other, and leave amplified.
Intimate
Small cohort, meaningful conversations. Every voice heard, every perspective valued.
Immersive
Two full days of focused engagement. No distractions. Complete transformation.
Luxurious
World-class venues. Exceptional details. An environment befitting the work.
Practical
Leave with a 90-day roadmap, not a binder. Strategy, not theory.
Leon Coe
With a decade of experience building AI-powered products and leading AI transformation, Leon founded the Houston AI Club—now Houston's largest AI community with over 3,000 members from the city's top companies.
Leon regularly teaches and hosts events helping business leaders bridge the gap between AI curiosity and AI capability. His mission: transform Houston into an AI powerhouse, one executive at a time.
Three days. Eight frameworks.
One transformation.
Arrival & Opening
Connect with your cohort over dinner and set the stage for transformation. Frame the challenges ahead.
Deep Work
Seven intensive sessions covering opportunity identification, vendor evaluation, business cases, and governance.
Integration & Launch
Four sessions focused on change leadership, AI fluency, and building your 90-day action plan.
Not with a certificate.
With capabilities.
AI Opportunity Map
See exactly where AI creates value
A prioritized matrix of AI opportunities specific to your organization, scored by value potential and implementation readiness.
Vendor Evaluation Scorecard
Never get sold to again
A rigorous, vendor-agnostic framework for evaluating any AI solution with the questions vendors don't want you to ask.
90-Day Implementation Playbook
Week-by-week, action-by-action
A detailed 90-day action plan customized to your organization's first AI initiative with specific milestones and deliverables.
AI Business Case Builder
Board-ready on Monday
A complete business case framework for AI investments, including ROI calculations, risk assessment, and presentation structure.
Executive AI Fluency
Lead the conversation, don't just follow it
The vocabulary, concepts, and questions that separate AI-fluent executives from those still catching up.
AI Governance Toolkit
Move fast without breaking things
A practical governance framework with minimum viable guardrails that protect your organization while maintaining speed.
Change Leadership Playbook
Your people are the real implementation
A framework for leading AI transformation that addresses the human side—resistance, fear, and organizational friction.
Peer Advisory Network
24 executives who actually get it
A curated network of senior executives facing the same AI leadership challenges, with structured follow-up and accountability.
Three ways to experience Amplified.
Every tier includes the complete 2-day immersion. Choose how much support you want before, during, and after.
Amplified Exec
The Core Amplified Experience
Everything you need to leave fundamentally amplified. The full 2-day immersion experience.
Core Experience
- Full 2-day immersion program
- 2 nights luxury accommodations
- All meals, receptions & refreshments
- Premium materials kit
Resources
- Digital resource library (lifetime)
- 90-day action plan template
- AI strategy frameworks
- Board presentation template
Amplified Signature
Leave Amplified, Stay Amplified
Our most popular tier. Includes 90 days of personal implementation support to ensure your transformation sticks.
Everything in Amplified Exec
- All core experience, resources & community benefits
Pre-Event
- AI readiness self-assessment
- Personalized preparation guide
Implementation Support
- 45-minute 1:1 coaching call
- Customized 90-day roadmap
- 30/60/90 day check-ins
Amplified Partner
Board Ready AI Transformation
For executives who want a trusted advisor. Quarterly calls, continued engagement, and strategic deliverables.
Everything in Signature
- All Signature benefits included
Strategic Relationship
- Pre-event strategy session (60 min)
- Post-event implementation planning (90 min)
- 2 quarterly advisory calls (45 min each)
Deliverables
- Board deck review + feedback
- Custom org AI readiness diagnostic
Continued Engagement
- Quarterly roundtables (12 months)
- Curated peer matching (3 intros)
- Priority future registration
Compare tiers
Every tier includes the full 2-day transformation experience.
The Amplified Guarantee
Leave with a clear AI roadmap you’re confident presenting to your board—or we’ll refund your full investment.
This isn’t a conference where you collect ideas and hope something sticks. You’ll walk away with concrete frameworks, a personalized action plan, and the confidence to lead AI conversations at the highest level. If that doesn’t happen, you shouldn’t pay.
Frequently Asked
Reserve your seat
An intimate gathering by design. Only a select number of executives per cohort.
Seats are limited—reserve yours today.